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Interbike to Sponsor Criterium Championship

Jun 7th, 2007 | By | Category: General

Interbike announced today that it is going to be the presenting sponsor of the World Criterium Championship, to be held in Las Vegas, Nevada the night of Thursday, September 27, 2007 – day two of Interbike’s international bicycle expo.

The World Criterium Championship is the final race in the 10-city 2007 USA Crits Championship Series and will be held at the Mandalay Bay Resort in Las Vegas, near Interbike’s home at the Sands Convention Center.

“Each year we consider several after-hours events to entertain show attendees,” said Lance Camisasca, Interbike’s show director. “This year we are excited to support the World Criterium Championship, a world premier bike race. Besides it being a great event for the industry, it will also be a great event to promote cycling in Las Vegas, as well as nationally with lots of media attention.”

The World Criterium Championship will be produced by Swagger, LLC a sports marketing and event production company based in Athens, GA which produces many of the country’s premier cycling events, including the legendary Athens Twilight. Its principals Ravi Rajcoomar and Gene Dixon have a long history in the cycling and event business.

The World Criterium Championship will have Men and Women Pro-Class races, and for Interbike exhibitors, an Industry Cup Challenge. The Pro- Women’s race will be at 7:00 p.m., the Industry Cup at 8:00 p.m., and the Pro-Men will race at 9:00 p.m. with an after party hosted at Mandalay Bay.

The fast and technical, six turn, 1-kilometer course will wind through many of the popular areas of the Mandalay Bay resort guaranteeing large numbers of spectators for the event.

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